MASTERING
Digital Marketing
WHO IS THIS PROGRAM FOR
IS THIS PROGRAM YOUR PERFECT MATCH?
Aspiring Data Analysts:
If you have a passion for data analysis and want to build a career in the field of business analytics, this program is tailor-made for you. Gain the necessary skills to excel in data-driven decision making and unlock a world of opportunities.
Working Professionals:
Already in a business or analytical role but aiming to specialize in business analytics? This program is designed to enhance your analytical skills and empower you to drive data-centric strategies within your organization.
Mid-Career Advancers:
Midway in your career and eager to transition into the high-demand domain of business analytics? This program will equip you with the expertise needed to thrive in data-driven industries and propel your career forward.
DISCOVER THE WORLD OF
DIGITAL MARKETING
Delve into the dynamic field of digital marketing, a sphere encompassing various online marketing strategies and tools. In this realm, you’ll explore the ever-changing digital landscape and discover how to reach and engage with target audiences effectively.
WHY CONSIDER A CAREER IN DIGITAL MARKETING?
Thriving Industry: Engage in a fast-paced and ever-evolving industry with nu- merous opportunities.
High Demand: As businesses prioritize online presence, the demand for digital marketing experts is soaring.
Diverse Roles: Digital marketing offers a range of roles, from content creation to data analysis and strategy development.
Creative Environment: Explore your creativity while devising innovative market- ing campaigns and strategies.
Lucrative Salaries: Benefit from competitive salaries and rewarding career growth prospects.
TOP SKILLS YOU'LL MASTER
SEO
Optimize websites to rank higher in search results and increase organic traffic.
Social Media Marketing :
Use various platforms to create brand awareness, engage with audiences, and drive conversions.
Content Marketing:
Create compelling content to attract and retain customers, leading to profitable actions.
Email Marketing:
Effectively use email campaigns to nurture leads, build relationships, and drive repeat business.
Google Ads (PPC):
Create and manage ad campaigns on Google to target audiences and generate leads.
Web Analytics:
Analyze website data using tools like Google Analytics to improve marketing strategies.
Mobile Marketing:
Implement tactics to reach mobile users and optimize the mobile user experience.
Digital Strategy and Planning:
Develop comprehensive digital marketing strategies aligned with business goals.
UNLEASH YOUR POTENTIAL IN DIGITAL MARKETING WITH EDUVERSE'S DIVERSE TOPICS:
- Foundation and Evolution of SCM.
- In-depth view of SCM Cycle and Process.
- Understanding of 3PL services and Logistics Strategic Triangle.
- Exploration of SCM Drivers: Inventory, Transportation, Facilities, Information, Sourcing, and Pricing.
- Study of Emerging Technology in SCM: Barcoding, GPS, RFID, Automation, AI, IoT
- Learning about Current Trends and Best Practices: Elastic Logistics, Blockchain, Robotic Process Automation.
- Deeper dive into Global Logistics and SCM Operating Models.
- Grasping the concept of Intelligent Routing and Simulation.
- Exposure to Industry 4.0 and its impact on SCM.
PROGRAM DETAILS
Program Duration & Format
6-month online program.
Program Start Date
For information on the next start date, please refer to our website.
Eligibility
Time Commitment
Tuition Fee
The total program fee is 60,000, inclusive of all taxes. This investment in
your future includes all the course materials and access to our renowned
faculty.
THE COURSE
DESCRIPTION
The Digital Marketing course is designed to provide students with a comprehensive understanding of the core principles, strategies, and tools involved in digital marketing. The course will cover various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and analytics. Students will gain practical skills through hands-on exercises and real-world case studies, enabling them to develop effective digital marketing campaigns.
OBJECTIVES
Understand the fundamentals of digital marketing and its role in modern business.
Gain practical skills in key digital marketing channels and techniques.
Develop the ability to create and execute digital marketing strategies.
Learn to analyze and interpret digital marketing data to optimize campaign performance.
Familiarize yourself with industry best practices and emerging trends in digital marketing.
THE MODULES
MODULE 1
( Digital Marketing Fundamentals – 6 hours )
Introduction to Digital Marketing and its Significance
Overview of digital marketing landscape
Traditional Marketing Vs Digital Marketing
Digital Marketing Process
Understanding customer behavior in the digital era
Key concepts and terminology in digital marketing
MODULE 2
( Website Planning and Development – 10 hours )
Types of websites
Website Planning and Development: Keywords
Understanding Domain and Webhosting
Building Website/Blog using CMS WordPress
Using WordPress Plugins
MODULE 3
( Search Engine Optimization – 12 hours )
Introduction to Search Engine Optimization
Keyword Planner Tools
On Page SEO Techniques
Indexing and Key Word Placement
On Page SEO Techniques
Content Optimization
On Page SEO: Yoast SEO Plug-in
Off –Page SEO Techniques
MODULE 4
( Email Marketing – 12 hours )
Email Marketing – Introduction and Significance
Designing e-mail marketing campaigns using Mail Chimp
Building E-mail List and Signup Forms
Email Marketing Strategy and Monitoring – Email –Automization
MODULE 5
( PPC Advertising – 12 hours )
Introduction – Pay Per Click Advertising
Google Adword: Types of Bidding strategies
Designing and Monitoring search campaigns
Designing and Monitoring Display campaigns
Designing and Monitoring Video campaigns
Designing and Monitoring Universal App Campaigns
MODULE 6
( Google Analytics – 15 hours)
Introduction to digital marketing analytics tools ( Google Analytics, etc.)
Setting up goals and tracking key metrics
Analysing and interpreting data to make informed decisions
Reporting and presenting digital marketing insights
Google Analytics: Introduction and Significance
Google Analytics Interface and Setup
Understanding Goals and Conversions
Monitoring Traffic Behaviour and preparing Reports
MODULE 7
( Social Media Marketing – 15 hours)
Introduction and Significance
Facebook Marketing: Introduction
Types of Various Ad Format
Setting up Facebook Advertising Account
Understanding Facebook Audience and its Types
Designing Facebook Advertising Campaigns
Working with Facebook Pixel
Twitter Marketing: Basics
Designing Twitter Advertising Campaigns
Introduction to LinkedIn Marketing
Developing digital marketing strategy in Integration form
MODULE 8
( Emerging Trends in Digital Marketing – 10 hours )
Exploring the latest trends and technologies in digital marketing
Artificial intelligence and machine learning in digital marketing
Voice search and smart devices
Future prospects and career opportunities in digital marketing