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POST GRADUATE CERTIFICATE PROGRAMME IN DIGITAL MARKETING & SOCIAL MEDIA MANAGEMENT

Become a driving influence in the Online World, Will you lead the way?

Immerse yourself in our dynamic programme in Digital Marketing & Social Media Management. Gain comprehensive knowledge of online advertising, social media management content creation and make data driven decisions for marketing success.

Join the most promising program !

Enquire Now!

Duration

6 Months

Format

Online Learning Program

Placement

Job Placement Support

Open Doors To Exciting Career Opportunities
In Digital Marketing & SMM

Open Doors to Exciting Career Opportunities
in Digital Marketing & SMM

Designed For Working Professionals Like You

Learn Anytime,
Anywhere

Flexible online learning with interactive virtual classes and a mobile friendly platform for on the go education.

Industry Relevant
Curriculum

Practical skills for real world challenges through hands on learning and expert led workshops.

Supportive Learning
Community

Connect with peers, receive personalized guidance and access a strong alumni network.

Career Focused
Development

Personalized career guidance, internship opportunities and continuous learning resources.

Become A Certified Professional
In Digital Marketing & SMM

Master data driven decision making with our Digital Marketing & SMM course. Gain practical skills in data analysis, statistics and visualization to become a certified professional ready to solve real world business challenges.

Learning Resources & Associations

Our Top Recruiters

Our Alumni At Work

Srinivash D

Marketing & Sales Trainee

Vishana I

Marketing & Finance/Fintech

Mohamed Razvi K

Sales
Executive

Santhana Vijay T

Marketing & Business Analytics

Sai Thanuj G

Marketing & HR,
Intern

Master Key Tools And Languages In
Digital Marketing & SMM

The Comprehensive Digital Marketing & SMM Certification Syllabus

90 Hrs

Learning content

9

Learning tools

Download Brochure

The Comprehensive Digital Marketing & Social Media Marketing Certification course provides a foundational understanding of digital marketing, including its significance, the digital landscape vs. traditional marketing, and key terminology. It also covers website planning and development, focusing on types of websites, keywords, domain hosting and building websites with WordPress plugins. This module establishes the basics of digital marketing and website creation.

Understand the fundamentals of digital marketing & SMM and its role in modern business.

Gain practical skills in key digital marketing channels and techniques.

Develop the ability to create and execute digital marketing strategies.

Analyze digital marketing data to optimize campaigns.

Familiarize yourself with industry best practices and emerging trends in digital marketing.

Module 1

Introduction to Digital Marketing and its Significance
Overview of digital marketing landscape
Traditional Marketing Vs Digital Marketing
Digital Marketing Process
Understanding customer behavior in the digital era
Key concepts and terminology in digital marketing

Module 2

Types of websites
Website Planning and Development: Keywords
Understanding Domain and Webhosting
Building Website/Blog using CMS WordPress
Using WordPress Plug-ins

Module 3

Introduction to Search Engine Optimization
Keyword Planner Tools
On Page SEO Techniques-Indexing and Key Word Placement
On Page SEO Techniques
Content Optimization
On Page SEO: Yoast SEO Plug-in
Off –Page SEO Techniques

Module 4

Email Marketing- Introduction and Significance
Designing e-mail marketing campaigns using Mail Chimp
Building E-mail List and Signup Forms
Email Marketing Strategy and Monitoring - Email –Automization

Module 5

Introduction - Pay Per Click Advertising
Google Adword: Types of Bidding strategies
Designing and Monitoring search campaigns
Designing and Monitoring Display campaigns
Designing and Monitoring Video campaigns
Designing and Monitoring Universal App Campaigns

Module 6

Introduction to digital marketing analytics tools (Google Analytics, etc.)
Setting up goals and tracking key metrics
Analysing and interpreting data to make informed decisions
Reporting and presenting digital marketing insights
Google Analytics: Introduction and Significance
Google Analytics Interface and Setup
Understanding Goals and Conversions
Monitoring Traffic Behaviour and preparing Reports

Module 7

Introduction and Significance
Facebook Marketing: Introduction
Types of Various Ad Format
Setting up Facebook Advertising Account
Understanding Facebook Audience and its Types
Designing Facebook Advertising Campaigns
Working with Facebook Pixel
Twitter Marketing: Basics
Designing Twitter Advertising Campaigns
Introduction to LinkedIn Marketing
Developing digital marketing strategy in Integration form

Module 8

Exploring the latest trends and technologies in digital marketing
Artificial intelligence and machine learning in digital marketing
Voice search and smart devices
Future prospects and career opportunities in digital marketing

Weekly quizzes to evaluate understanding of key concepts
Hands-on exercises and projects to apply learned skills
Case studies and group discussions to analyze real-world scenarios
Final project to develop a comprehensive digital marketing campaign

Apply Now

Discover The Benefits Of Our
Digital Marketing & SMM

Comprehensive Curriculum

Our program offers a cutting edge curriculum covering all aspects of digital marketing and social media management. From SEO and content creation to social media advertising and analytics, you will gain the skills needed to excel in the digital landscape.

Placement
Opportunities

Our strong relationships with over 700+ companies provide opportunities for graduates to reach remarkable heights, with the highest CTC standing at 12 LPA.

Career
Advancement

With our program, you will unlock the potential for significant career growth. Acquire the expertise to create impactful marketing campaigns and harness the power of social media to drive business success. Propel your career forward in the dynamic world of online space.

Program Fees
Live Online Classes

₹ 1,00,000

inclusive of all taxes

6-month online program
Our relationships with over 700+ companies allow for broad opportunities
Our students engage in consultancy projects worth over Rs. 3 Crore
Hands-On Training ON Google Adword, Facebook Marketing, LinkedIn Marketing, Mailchimp, WordPress, SEO and more

Get Started

Payment Partner

From Click To Enroll: Your Step-by-Step Guide

About RSB

Rajalakshmi School of Business is a renowned Chennai's
premier B School, excelling in PGDM & PGPM programs backed by over 25 years of educational excellence boasting top-notch placements and modern facilities. A collaboration with Swinburne University, Australia elevates RSB as a preferred choice for management aspirants in Tamil Nadu offering world class education. Positioned as a leading B School in South India, RSB is poised to become a top choice for management education seekers from Tamil Nadu and across India promising a bright corporate career.

About Eduverse

Welcome to Rajalakshmi Eduverse, an innovative initiative by Rajalakshmi Institutions, providing industry aligned education through cutting-edge digital methods. As part of Tamil Nadu's largest private engineering college group, we prioritize industry readiness and offer programs designed by experts to meet global corporate demands. Join us to unleash your potential with impactful, relevant education for a successful future in the dynamic professional landscape.

How you benefit from this program

Engage in a fast-paced and ever evolving industry with numerous opportunities

Pursue the Post Graduate Program in Digital Marketing & Social Media Management without disrupting your current job

Our relationships with over 700+ companies allow for broad hiring opportunities.

Benefit from competitive salaries and rewarding career growth prospects.

Digital marketing offers a range of roles from content creation to data analysis and strategy development.

Join the most promising program

Discover the Power of Digital Marketing! Enroll in our transformative Post Graduate Program in Digital Marketing media management and content creation. Join our vibrant community of aspiring marketers and propel your career to new heights!

Apply Now

Have further queries? Contact us!

Request a Callback. An expert from the admissions office will call you in the next 24 working hours.

POST GRADUATE CERTIFICATE PROGRAMME IN DIGITAL MARKETING & SOCIAL MEDIA MANAGEMENT

Become a driving influence in the Online World, Will you lead the way?

Join the most promising program !

Duration

Format

Placement

Open Doors To Exciting Career Opportunities In Digital Marketing & SMM

Open Doors to Exciting Career Opportunities in Digital Marketing & SMM

Designed For Working Professionals Like You

Learn Anytime, Anywhere

Industry Relevant Curriculum

Supportive Learning Community

Career Focused Development

Become A Certified Professional In Digital Marketing & SMM