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Become a driving influence in the Online World, Will you lead the way?

Immerse yourself in our dynamic programme in Digital Marketing & Social Media Management. Gain comprehensive knowledge of online advertising, social media management content creation and make data driven decisions for marketing success.

    Join the most promising program !

    Enquire Now!


    6 Months


    Online Learning Program


    Job Placement Support

    Open Doors To Exciting Career Opportunities
    In Digital Marketing & SMM

    Open Doors to Exciting Career Opportunities
    in Digital Marketing & SMM

    Designed For Working Professionals Like You

    Learn Anytime,

    Flexible online learning with interactive virtual classes and a mobile friendly platform for on the go education.

    Industry Relevant

    Practical skills for real world challenges through hands on learning and expert led workshops.

    Supportive Learning

    Connect with peers, receive personalized guidance and access a strong alumni network.

    Career Focused

    Personalized career guidance, internship opportunities and continuous learning resources.

    Become A Certified Professional
    In Digital Marketing & SMM

    Master data driven decision making with our Digital Marketing & SMM course. Gain practical skills in data analysis, statistics and visualization to become a certified professional ready to solve real world business challenges.

    Learning Resources & Associations

    Our Top Recruiters

    Our Alumni At Work

    Srinivash D

    Marketing & Sales Trainee

    Vishana I

    Marketing & Finance/Fintech

    Mohamed Razvi K


    Santhana Vijay T

    Marketing & Business Analytics

    Sai Thanuj G

    Marketing & HR,

    Master Key Tools And Languages In
    Digital Marketing & SMM

    The Comprehensive Digital Marketing & SMM Certification Syllabus

    90 Hrs

    Learning content


    Learning tools

    Download Brochure

    The Comprehensive Digital Marketing & Social Media Marketing Certification course provides a foundational understanding of digital marketing, including its significance, the digital landscape vs. traditional marketing, and key terminology. It also covers website planning and development, focusing on types of websites, keywords, domain hosting and building websites with WordPress plugins. This module establishes the basics of digital marketing and website creation.

    Understand the fundamentals of digital marketing & SMM and its role in modern business.

    Gain practical skills in key digital marketing channels and techniques.

    Develop the ability to create and execute digital marketing strategies.

    Analyze digital marketing data to optimize campaigns.

    Familiarize yourself with industry best practices and emerging trends in digital marketing. 

    Module 1

    • Introduction to Digital Marketing and its Significance
    • Overview of digital marketing landscape
    • Traditional Marketing Vs Digital Marketing
    • Digital Marketing Process
    • Understanding customer behavior in the digital era
    • Key concepts and terminology in digital marketing

    Module 2

    • Types of websites
    • Website Planning and Development: Keywords
    • Understanding Domain and Webhosting
    • Building Website/Blog using CMS WordPress
    • Using WordPress Plug-ins

    Module 3

    • Introduction to Search Engine Optimization
    • Keyword Planner Tools
    • On Page SEO Techniques-Indexing and Key Word Placement
    • On Page SEO Techniques
    • Content Optimization
    • On Page SEO: Yoast SEO Plug-in
    • Off –Page SEO Techniques

    Module 4

    • Email Marketing- Introduction and Significance
    • Designing e-mail marketing campaigns using Mail Chimp
    • Building E-mail List and Signup Forms
    • Email Marketing Strategy and Monitoring - Email –Automization

    Module 5

    • Introduction - Pay Per Click Advertising
    • Google Adword: Types of Bidding strategies
    • Designing and Monitoring search campaigns
    • Designing and Monitoring Display campaigns
    • Designing and Monitoring Video campaigns
    • Designing and Monitoring Universal App Campaigns

    Module 6

    • Introduction to digital marketing analytics tools (Google Analytics, etc.)
    • Setting up goals and tracking key metrics
    • Analysing and interpreting data to make informed decisions
    • Reporting and presenting digital marketing insights
    • Google Analytics: Introduction and Significance
    • Google Analytics Interface and Setup
    • Understanding Goals and Conversions
    • Monitoring Traffic Behaviour and preparing Reports

    Module 7

    • Introduction and Significance
    • Facebook Marketing: Introduction
    • Types of Various Ad Format
    • Setting up Facebook Advertising Account
    • Understanding Facebook Audience and its Types
    • Designing Facebook Advertising Campaigns
    • Working with Facebook Pixel
    • Twitter Marketing: Basics
    • Designing Twitter Advertising Campaigns
    • Introduction to LinkedIn Marketing
    • Developing digital marketing strategy in Integration form

    Module 8

    • Exploring the latest trends and technologies in digital marketing
    • Artificial intelligence and machine learning in digital marketing
    • Voice search and smart devices
    • Future prospects and career opportunities in digital marketing

    • Weekly quizzes to evaluate understanding of key concepts
    • Hands-on exercises and projects to apply learned skills
    • Case studies and group discussions to analyze real-world scenarios
    • Final project to develop a comprehensive digital marketing campaign

    Discover The Benefits Of Our
    Digital Marketing & SMM

    Comprehensive Curriculum

    Our program offers a cutting edge curriculum covering all aspects of digital marketing and social media management. From SEO and content creation to social media advertising and analytics, you will gain the skills needed to excel in the digital landscape.


    Our strong relationships with over 700+ companies provide opportunities for graduates to reach remarkable heights, with the highest CTC standing at 12 LPA.


    With our program, you will unlock the potential for significant career growth. Acquire the expertise to create impactful marketing campaigns and harness the power of social media to drive business success. Propel your career forward in the dynamic world of online space.

    Program Fees
    Live Online Classes

    ₹ 1,00,000

    inclusive of all taxes

    • 6-month online program

    • Our relationships with over 700+ companies allow for broad opportunities

    • Our students engage in consultancy projects worth over Rs. 3 Crore

    • Hands-On Training ON Google Adword, Facebook Marketing, LinkedIn Marketing, Mailchimp, WordPress, SEO and more

    Get Started
    Get Started

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    From Click To Enroll: Your Step-by-Step Guide

    About RSB

    Rajalakshmi School of Business is a renowned Chennai's
    premier B School, excelling in PGDM & PGPM programs backed by over 25 years of educational excellence boasting top-notch placements and modern facilities. A collaboration with Swinburne University, Australia elevates RSB as a preferred choice for management aspirants in Tamil Nadu offering world class education. Positioned as a leading B School in South India, RSB is poised to become a top choice for management education seekers from Tamil Nadu and across India promising a bright corporate career.

    About Eduverse

    Welcome to Rajalakshmi Eduverse, an innovative initiative by Rajalakshmi Institutions, providing industry aligned education through cutting-edge digital methods. As part of Tamil Nadu's largest private engineering college group, we prioritize industry readiness and offer programs designed by experts to meet global corporate demands. Join us to unleash your potential with impactful, relevant education for a successful future in the dynamic professional landscape.

    How you benefit from this program

    Engage in a fast-paced and ever evolving industry with numerous opportunities

    Pursue the Post Graduate Program in Digital Marketing & Social Media Management without disrupting your current job

    Our relationships with over 700+ companies allow for broad hiring opportunities.

    Benefit from competitive salaries and rewarding career growth prospects.

    Digital marketing offers a range of roles from content creation to data analysis and strategy development.

    Join the most promising program

    Discover the Power of Digital Marketing! Enroll in our transformative Post Graduate Program in Digital Marketing media management and content creation. Join our vibrant community of aspiring marketers and propel your career to new heights!

    Apply Now

    Have further queries? Contact us!

    Request a Callback. An expert from the admissions office will call you in the next 24 working hours.